Skip Ribbon Commands
Skip to main content
Sign In

 Mystery shopper


Mystery shopper


The purpose of mystery shopper is to help members understand customer expectations and to enhance employees' customer service awareness.


It is impossible for managers of a business to be available at all outlets in order to supervise the shop floor staff, to know customers' service expectations, which are so vital for the building of a brand. We provide owners, and managers the vital information required to help them see their business from the customers' viewpoint in order to design a memorable happy customer shopping experience, which in turn will impact the reputation of your business. DSES pays special attention to the quality of mystery shoppers' reports. All our reports have been individually designed to suit your business, however additional questions may be considered on request. Your membership will entitle you for 4 mystery shopper reports per annum. However, DSES members may choose to order additional mystery shopper visits per outlet per month/fortnight at a nominal additional cost. For details, refer to cost of membership section on this website.

The mystery shopping techniques and reporting structures have been developed to suit appropriate business categories. Many membership categories have been created to cover different aspects of service deliver in different businesses category based on different product or service.


    • DSES is using Mystery Shoppers from different Service providers.
    • Consist good mix of Dubai's diverse ethnicity
    • We ensure that they fit in as normal customers.
    • Each shopper is recruited for their communication and observation skills, to ensure accuracy.
    • You may specify that shoppers meet certain demographics if desired.


    • DSES Mystery Shoppers are trained to meet the specifics of your business category.
    • DSES shoppers visit your locations as directed and conduct a normal customer inquiry and/or transaction under supervision.
    • The shoppers then complete a questionnaire custom-designed for your business category, which covers all aspects of their visit.
    • The completed questionnaires are sent to us for an accuracy review.
    • Then they are forwarded to you immediately.
    • You review the reports with management and staff and plan the action to be taken.​

Skip Navigation LinksMysteryShopper